Sales manager job description

SALES MANAGER JOB DESCRIPTION
Direct and oversee an organization's sales policies, objectives and initiatives. Set short- and long-term sales strategies and evaluate effectiveness of current sales programs. Recommend product or service enhancements to improve customer satisfaction and sales potential.
Familiar with a variety of the field's concepts, practices and procedures. Rely on extensive experience and judgment to plan and accomplish goals. Lead and direct the work of others. A wide degree of creativity and latitude is expected. Typically reports to top management. The successful candidate will understand what motivates customers to buy and know how to tap into those needs and desires in an effective way.
Responsibilities:
Determine annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results
Establish sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products
Implement national sales programs by developing field sales action plans
Maintain sales volume, product mix and selling price by keeping current with supply and demand, changing trends, economic indicators and competitors
Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies
Contribute to team effort by accomplishing related results as needed
Plan to ensure achievement of divisional and personal target, aligning with company sales policies and strategies
Manage, develop, coach, control and motivate the sales force to develop their skill to ensure that a high professional standard is achieved and monthly sales target and KPI target are met
Ensure targets are delivered through people management, performance review, reward and individual recognition
Assess the strengths and weaknesses of the sales team and manage the sales program accordingly
Provide on-the-ground support for sales associates as they generate leads and close new deals
Meet with customers to discuss their evolving needs and to assess the quality of our company’s relationship with them
Develop and implement new sales initiatives, strategies and programs to capture key demographics
Provide daily report of field sales success and communicate VOC data to superiors
Sell to existing and potential direct accounts as well as provide sales support to distribution partners to participate in closing and order or to facilitate and add value to the selling process
Continually develop knowledge of the business climate, applications and competition for his/her defined geography and accounts
Develop, maintain and execute a territory plan
Continually assess current business distribution channels, develop and evaluate their performance and manage conflict ensuring alignment with territory plans
Maintain data relative to partners, accounts and activities and will document customer interactions
Prepare reporting as needed
Sales Manager top skills & proficiencies:
Meeting Sales Goals
Negotiation
Sell to Customer Needs
Motivation
Sales Planning
Build Relationships
Coaching
Manage Processes
Market Knowledge
Develop Budgets
Staffing